In a previous post titled how to become a club promoter, we wrote about the proper methods of approaching club owners to promote at their venue. If you read it, hopefully you learned a few things and are now ready to learn the next step – the negotiation.

We will now cover what to include in your contract and negotiations once they’ve agreed to have you as a promoter. It is highly recommended that once you have come to an agreement, you have a lawyer draw something out to cover you in the event of something not going as planned – because we all know that stuff happens.

The first thing you would want to address, and I’m sure is also the first thing that you care about, is the terms of compensation. There are a number of different ways to structure how you will be paid; here are some to give you some ideas:

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Given that we are in the business of creating marketing material for the nightlife industry, and we deal with promoters on a daily basis whom need club flyers created, we are quite familiar with the dynamic between club promoters and the club managers/owners. We decided to create this short post in an effort to assist individuals whom are aspiring to become a club promoter.

If you aim to become a club promoter, and host your own events someday, you need to be aware of what it takes to someday have full control over an event. It is not an easy thing to gain the trust and confidence of a club owner who has thousands of dollars to lose at stake.

First off, you must understand that promoters are a dime a dozen, and many promise the world to the club owners about easily filling their place with people, when in fact, only a select few deliver.

With that in mind, you need to come up with a well thought out plan to present to the club owners, in order for them to take you seriously, and not discard you as just another fly by night want-to-be.

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